Wednesday, October 04, 2006

“Why put a huge price on the book if you want the knowledge to get out?”


Excellent question—who said that?

Never mind, I’ll answer it anyway.

There’s a lot of people who would like to get something for nothing and that includes nations.

Let’s talk about something for nothing.

Have you ever tried to help others with financial advice, advice that others would be glad to pay $100 or even $1,000 for? They give a shallow smile, say thanks and walk away. It’s as if you were supposed to do it; like it’s a common experience. Well if it is an everyday experience, why didn’t they overcome their problem themselves? Why couldn’t they ask just about anyone on the street? The reason why others didn’t others help them, because the knowledge is not known except among a small group of people?

Like I said earlier, people judge a book by the price. Millions have bought books only read a chapter or two. And those who do read the whole book amounts to about 1 percent. And those who read the whole book AND put what they learned to use, amounts to a fraction of 1%.

It’s not that books are ineffective (though some are); it’s that the information is not put to use.

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